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Official Google Blog: Finding your hidden treasure: international campaigns with AdWords

In 2000, Antoine Assi founded Middle Eastern export website www.aldoukan.com―it was one of the first e-commerce business in the Middle East. He was just 20 years old and he made time to develop the business in between computer science classes at his university. He needed a way to advertise his website from the comfort of his own dorm room, so he decided to test out Google AdWords.

エジプトにいったことがあったけど、あの時は
中東のエリアに転がっている品物をオンラインで販売するなんていう
発想をもったことはなかったね。

Mosaic | Mosaic Tiles | Mosaic Art | Mosaic Marble

Antoine believed there was a gap in the mosaic market and he wanted to share these artistic and historic decorations abroad. He knew there was a market for these tiles internationally―he just didn’t quite know where the opportunity existed. To identify these international growth opportunities, Antoine built on his knowledge of AdWords: He ran several AdWords campaigns, each targeted at the location and language of the test country.